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RE:ACT
ROAD
SAFETY
CAMPAIGN



The #DontWreckYourself campaign for the Re:act Australia 2022 program 'Safer Vehicles' challenges the attitudes young people hold towards prioritising vehicle safety when making their purchasing decisions. The bold type and memorable colour palette come together to form an approachable, clever and confident brand tone, positioning itself well within the mass of ads targeting young people.

+ Branding
+ Typography




*some images using mockups created by oOh!media
© Ruben Baz. S 2025
I acknowledge the Gadigal and Wangal Peoples of the Eora nation on whose lands I live and work. Sovereignty was never ceded.