FLIP
With the world's biggest book club at every reader's fingertips,
Gen Z readers crave more than ‘merch’. We believe that brands must be sustainable—so when it comes to merch, we don't want another tote bag—we want to do good.
Flip is reading done right. For the 2023 New Blood Awards, we flipped merch on its head, reimagining the humble book swap for good.
Check out the full case study here!
Designers:
Isabelle Trudgian, Sofia Locke, Sophie Whitehead and Ruben Savariego.
2023 D&AD New Blood Award — Yellow Pencil
2023 AGDA Awards: Student Brand and Identity — Merit
+ Branding
+ UX/UI
Flip is reading done right. For the 2023 New Blood Awards, we flipped merch on its head, reimagining the humble book swap for good.
Check out the full case study here!
Designers:
Isabelle Trudgian, Sofia Locke, Sophie Whitehead and Ruben Savariego.
2023 D&AD New Blood Award — Yellow Pencil
2023 AGDA Awards: Student Brand and Identity — Merit
+ Branding
+ UX/UI
