FINNS COFFEE


Finns Coffee is what happens when a designer stores discarded concepts in a Figma file and has too much fun writing some questionably amusing copy about his ride or die, cawfee.

!! A special shoutout to these three pre-caffeinated ideas…
  1. Coffee smells good. ’Sniff’ backwards is ‘ffins’
  2. :f kind of looks like a face
  3. Pistachio + matcha = pismatchio (?)

Enjoy :P

+ Logo Design

+ Brand Identity and TOV
+ OOH and Merch Design












© Ruben Baz. S 2025
I acknowledge the Gadigal and Wangal Peoples of the Eora nation on whose lands I live and work. Sovereignty was never ceded.